Trade Show Booth Design Brief Template
A good brief explains what the exhibit must accomplish before prescribing a style. It gives the design team enough operational information to make strong decisions without forcing the project into a premature layout.
Business and audience
Identify the primary audience, the action you want visitors to take, priority products or messages, expected appointment volume, and the definition of a successful lead.
Space and operations
List footprint, venue, show dates, staff count, product dimensions, demonstration requirements, utilities, storage, hospitality, accessibility, and private-meeting needs.
Brand, media, schedule, and budget
Provide current brand standards, approved assets, media plans, artwork owners, decision-makers, milestone dates, and a realistic budget range that includes both exhibit and show-controlled costs.
Clear answers before production begins.
How early should we start a Chicago booth rental?
Start as early as possible. The actual schedule depends on the footprint, approvals, graphics readiness, fabrication scope, AV, hanging elements, freight plan, venue rules, and the show’s current service deadlines.
Can you coordinate labor and show services at McCormick Place?
Yes. We can coordinate the exhibit program with the event organizer, general service contractor, venue providers, and authorized labor. Internet and telecommunications at McCormick Place must be ordered through the venue's exclusive provider.
Do you provide a purchase option?
No. This site offers exhibit rentals and related program services only. We can design a rental program around your booth size, show calendar, brand standards, and budget.
Bring us your show, footprint, and deadline.
We’ll help turn the brief into a rental exhibit plan your team can actually execute.