Trade Show Booth Rental Budget Guide
A booth-rental quote is only one part of the event budget. A useful plan separates design and rental scope from venue and show costs so decision-makers can compare options without hiding critical operational expenses.
Separate exhibit scope from show-controlled costs
The exhibit scope may include design, structure, graphics, flooring, furniture, AV, crates, project management, and field services. Show-controlled costs can include material handling, electrical, internet, plumbing, rigging, cleaning, badges, and official labor.
Budget for freight and labor with the design
Weight, crate count, installation complexity, target delivery, and overtime windows can change total cost. A visually simpler concept can outperform a component-heavy booth when it reduces shipping and field risk.
Use a range during discovery
A transparent budget range helps the design team prioritize architecture, graphics, media, storage, demonstrations, and hospitality. The goal is not to spend the entire range; it is to avoid designing a concept that cannot be executed responsibly.
Clear answers before production begins.
How early should we start a Chicago booth rental?
Start as early as possible. The actual schedule depends on the footprint, approvals, graphics readiness, fabrication scope, AV, hanging elements, freight plan, venue rules, and the show’s current service deadlines.
Can you coordinate labor and show services at McCormick Place?
Yes. We can coordinate the exhibit program with the event organizer, general service contractor, venue providers, and authorized labor. Internet and telecommunications at McCormick Place must be ordered through the venue's exclusive provider.
Do you provide a purchase option?
No. This site offers exhibit rentals and related program services only. We can design a rental program around your booth size, show calendar, brand standards, and budget.
Bring us your show, footprint, and deadline.
We’ll help turn the brief into a rental exhibit plan your team can actually execute.